Smart Writing Workflows

Editorial

Our toolsYour stories

Each tool expertly connects the dots, fills the gaps and gets out of the way. No fabrication. No slop. Human in the loop, always.

Corporate · Beta

An editor’s brain for the
writing companies do

Brief the boss, issue a statement, respond to a crisis, send the customer letter, file the board paper. Fact-fidelity filters and prose craft come from the newsroom; the voice belongs to the company.

Social · Beta

Your following is a readership,
and it deserves an editor

The bigger your following, the more a careless line or an invented fact costs you. It reads your posts for X, LinkedIn and Instagram the way a desk editor would, checking the facts and holding your voice. So the version that goes out is the one you meant to send.

Creative · Coming soon

An editor in the room
for everything you make

Good creative work usually ships without an editor ever seeing it. This one sits beside you for scripts, long-form and captions, tightening structure and rhythm while keeping the voice that makes the work yours. It never puts words in your mouth.

DeskCopy Pro
Mode Newswriting▾ Standfirst Subheads
Context Off▾ Genre Auto-detect▾
Mode · Newswriting
The BriefComing

Bottom line

Authorise the £6m emergency drawdown by Friday to cover supplier shortfalls through the festive window.

Recommendation

Option A — the festive window is the only one in the half with the volume to recover the variance in-quarter.

What to watch

Reserve-supplier confirmations by the 24th; the auditor’s letter framing state of finances on the 28th.

Decision brief · CEO
SocialConcept

“Big week: we crossed a million users. Here’s what changed, and what we won’t pretend didn’t.”

✓ Every number checked before it ships
✓ Your voice, not a template
✓ Nothing you’ll have to delete tomorrow
Flagship · coming
CreativeConcept

From outline to final cut, in your register.

✓ Structure and rhythm, not boilerplate
✓ Your voice held across the draft
✓ Nothing invented; you decide every line
Flagship · coming

Why us?

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No fabrication.

Every line holds to your source — nothing invented.

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No slop.

Editor-grade craft, not chatbot filler.

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Human in the loop, always.

The tool diagnoses and drafts; you decide what runs.

The bar

One standard, every suite.

It is AI. The difference is the bar.

Every tool is held to the same editorial standard. Before it changes a word, it reads the piece the way a desk editor would: what it is trying to say, and where it falls short. It stays true to your source; anything it cannot substantiate is flagged or removed. No information is ever invented. It writes to an editor’s ear, not a chatbot’s, and shows its working, so you can argue with every call and decide what runs. A board paper and a thread are held to it the same way. That is the bar, and it does not move.

A sentence, before and after.

How it works

Paste, diagnose, deliver.

01

Paste

Drop in what you have: raw copy, a transcript, a brief, a page of notes. One source or many, any genre.

02

Diagnose

The tool reads it the way an editor would and tells you what it needs before changing anything: the angle, the structure, the gaps, information that does not add up or prose that overrides the thought.

03

Deliver

You get the piece you were trying to write, held to the bar, with every change shown and each call still yours.

Pricing

Plans for creators, newsrooms, portals and corporates.

[Pricing to confirm]

Creator $—per seat / mo
  • All seven instruments
  • House-style settings
  • Copy & export
Start free trial →
Team Popular $—per seat / mo
  • Everything in Creator
  • Shared house style
  • Priority support
Request a demo
Enterprise Customcontact sales
  • SSO & SLAs
  • Data residency
  • Dedicated success manager
Contact sales →
Workshops Customper cohort
  • Live editorial-craft training
  • Tailored to your team
  • On-site or remote
Enquire →
Custom solutions Customlet’s talk
  • Bespoke tools & integrations
  • Your house rules, encoded
  • White-label options
Talk to us →

Cutting-edge tools for wordcraft

Editorial craft, in every draft.

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